Ian & Eshton both spent a big part of their journey in design within the fast fashion industry. In their experience, they were often troubled by the vast amounts of waste that is created from discarded products in the industry. This forged them on their path to create Syne, their reply and protest to the fashion industry. Starting by sourcing for unwanted and discarded kimonos directly from Japan, they begin by restoring broken pieces, reviving pieces of tradition passed down through generations. This passion translated into a brand that now constantly seeks to enhance the latent potential of existing and unused materials from the fashion industry.
The name syne, stems from the song “Auld Lang Syne”, with the word in itself meaning “ago”. Syne borrows from the past, taking what has been unused, and recreating it into something of desire. Drawing inspiration from what was before and blending those aspects with what is now. We hope that one day, the world of fashion will no longer be connected with the creation of waste, but instead the industry that creates from the past for the future.